How to Have a Successful Google Maps Marketing Campaign
Noticed the change in how Google search results are presented? On top, you will likely find Google Maps, and then the regular results going down. If you’re a small business owner, Google Maps marketing can offer several benefits, and when it comes down to Google Maps marketing, the work will mainly involve your Google My Business (GMB) listing.
Below are the top five ways of optimizing your GMB listing for increased Google Maps visibility:
Fill in your exact address.
Nothing is more important than this when it comes to your Google Maps marketing. Instead of using vague cross-streets or city names, enter your precise business address in your GMB listing.
Remove URLs, keywords or any others that are not included in your physical address; if the system isn’t detecting you, pin your business location directly on the map.
Once you’re done filling your detailed and complete address, add service area. For instance, if you are in the food industry, do you actually serve food at your location or just take orders for delivery? You need to be clear on this one. And remember to add and review your web address, business hours, categories, and phone number/s.
Optimize your GMB introduction.
Google will decide if your business is related to a search query based on your GMB intro.
A good intro is not bursting with keywords. But you have to mention what makes you unique from your competitors, as well as why you ventured into this business. Answer every question that you think potential customers will have. And always write according to the tone and language that fits your intended audience.
Make sure your GMB listing is verified.
Don’t stop at dding your details on GMB or updating your intro; you still need to get verified for your listing. You can never get a high Google Maps rank unless you do so.
Google verified business through phone, email, and other methods.
Ask your customers to write reviews.
Reviews are an important part of Google Maps marketing because they help build your credibility and establish your authenticity. You need not fear negative reviews though. Rather than turning a blind eye, address them as per Google’s guidelines. By doing so, you are saying that even with your imperfection, they will not stop until you are satisfied with your product or service
Make local citations.
Any online mention of your business in local media is a local citation. Finally, because local citations make you more relevant and prominent on Google, they can also drive up your Google Maps ranking. Examples of places where you can find local citations are local blogs and industry directories.